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Weeks after losing its battle to retain business from both Coca-Cola and PepsiCo, Inter public Group is facing another potentially troublesome conflict.
Sources said IPG could be forced to choose between longtime Foote, Cone & Belding client S.C. Johnson & Son, and its Reckitt Benckiser account at McCann-Erickson.
Both global accounts are worth about $300 million in billings. But family-run S.C. Johnson contributes significantly more revenue to IPG’s coffers. And after more than five decades at FCB, the client is so deeply entrenched at the agency that it could be expected to prevail over Reckitt Benckiser should IPG be forced to choose.
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