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When you envision your favorite fast food meal, what pops into your mind’s eye?
For most of us, that picture likely includes some form of single-use packaging. And at least some of that packaging ends up as trash in the environment, microplastics in the oceans and toxins into our bodies.
In this episode of Adweek Originals, we posed the question: Can fast food move beyond single-use and toward more sustainable, reusable packaging alternatives?
By chatting with researchers, innovators and industry leaders, we concluded that it just might be possible—but the push for reusables will face some serious headwinds on its way.