Can Brands Bring Real Sustainability to the Travel Industry?

An ecological economist says it doesn't have to be a zero-sum game

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When Virgin Voyage’s first ship, The Scarlet Lady, sets sail next spring, it will be without any single-use plastics onboard. That includes water bottles, straws and to-go coffee cups.

On the Virgin Voyage site, “sustainability” is given its own page, saying the company aims “to minimize environmental impacts, establish responsible supply chains, promote thriving local economies and play a leading role in protecting and restoring the ocean’s health.”

Delta Airlines also has a page dedicated to sustainability. As

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