Can an Ad Save a Doomed Plane?

In 1980, Adweek knew an ill-fated campaign when it saw one

Thirty-eight years ago, a major airline manufacturer was in serious trouble and hoped a bit of advertising would bail it out. Adweek’s July 14, 1980, issue carried the news of a new campaign aimed at salvaging the reputation of the DC-10 jet—and with it, the fortunes of maker McDonnell Douglas.

@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.