Can a Little Spike Lee (and a Lot of Brooklyn) Save Uber From Its Troubled Reputation?

New film that premiered Wednesday night sure aims to try

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

It’s a few minutes before the house lights come down at the Brooklyn Academy of Music for the premiere of Spike Lee’s new “joint,” Da Republic of Brooklyn. Standing off to the side—largely unnoticed—is Lee himself. He gives the occasional thumbs-up to the few who recognize him in his ordinary getup: black track pants, a white Nike windbreaker and a baseball cap. When he takes the stage, Lee keeps his comments to under a minute: It’s good to be “in the Fort” he tells the packed house, a reference to the Fort Greene neighborhood where Lee keeps a studio.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in