CPG & Grocery

Campbell's Late July Snack Brand Debuts First National Campaign

The company's snack division has grown 9% during the pandemic

Bag and bowl of Late July lime tortilla chips — The campaign will run across broadcast, digital and streaming platforms.Campbell's Soup Company/Late July

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

After 17 years of business, snack brand Late July is debuting its first national advertising campaign.

Owned by the Campbell Soup Company, Late July, which sells chips, crackers and popcorn, will begin its marketing push on Wednesday—fittingly, the first day of July. The campaign will run across broadcast, digital and streaming platforms such as Roku, Hulu and YouTube.

“We believed it was time to introduce our brand to more people, especially as we continued growth in snacking,” said Janda Lukin, CMO of Campbell’s snacks division.