Campbell’s Chicken Noodle Got Its Name From a Flubbed Radio Show Line

It was originally called 'Noodle with Chicken'

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Food companies usually have the R&D department to thank for a product that wins its way into American stomachs. In the case of Campbell’s Chicken Noodle soup, the thanks must also go a radio actor named Freeman Gosden.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Jan. 14, 2019, issue of Adweek magazine. Click here to subscribe.