Campbell's Amplifies Organic Offerings With First National Campaign for Pacific Foods

Stay-at-home orders, restaurant closures, remote work and money spent on home renovations during the pandemic have been a boon for the packaged-food industry, which has seen sales soar. This sudden increase in demand, however, has interrupted another trend that’s been forcing major consumer packaged goods companies to reshuffle their portfolios in recent years—namely, the shift toward fresh food and better-for-you options.