Campbell’s Amplifies Organic Offerings With First National Campaign for Pacific Foods

The line of soups and plant-based beverages was acquired for $700 million in 2017

Campbell's meals and beverages segment saw comparable sales increase 19% for the quarter ending Aug. 2. Campbell's

Stay-at-home orders, restaurant closures, remote work and money spent on home renovations during the pandemic have been a boon for the packaged-food industry, which has seen sales soar. This sudden increase in demand, however, has interrupted another trend that’s been forcing major consumer packaged goods companies to reshuffle their portfolios in recent years—namely, the shift toward fresh food and better-for-you options.

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@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.