Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
Stay-at-home orders, restaurant closures, remote work and money spent on home renovations during the pandemic have been a boon for the packaged-food industry, which has seen sales soar. This sudden increase in demand, however, has interrupted another trend that’s been forcing major consumer packaged goods companies to reshuffle their portfolios in recent years—namely, the shift toward fresh food and better-for-you options.
With the quarantine-fueled run on grocery stores winding down, Campbell’s has begun touting its healthier brands.