Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Looking to unify its ad message across all brands, Campbell Soup Co. is hooking up with a team of food experts in a $100 million marketing campaign tagged, “Make it Campbell’s instead.” The newest addition: cookbook author and Food Network host Sandra Lee, who stars in a national TV and print effort breaking this month for holiday recipes that use condensed soups.
Lee joins a stable of spokespeople that includes Food Network’s Gordon Elliott, cookbook author B.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in