Campbell Soup Bolsters Ad Team

Looking to unify its ad message across all brands, Campbell Soup Co. is hooking up with a team of food experts in a $100 million marketing campaign tagged, “Make it Campbell’s instead.” The newest addition: cookbook author and Food Network host Sandra Lee, who stars in a national TV and print effort breaking this month for holiday recipes that use condensed soups.

Lee joins a stable of spokespeople that includes Food Network’s Gordon Elliott, cookbook author B.

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