Campbell to Relaunch Fresca

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CHICAGO Interpublic Group’s Campbell Mithun will create work for Coca-Cola’s long-dormant Fresca brand when the company introduces two line extensions this fall.

Work from the Minneapolis shop for the core product as well as two new flavors (sparkling peach citrus and sparkling black cherry citrus) will include television, radio, out-of-home and online advertising.

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