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CHICAGO Interpublic Group’s Campbell Mithun links Wonder Bread with kids’ dreams coming true in a new national campaign for the Interstate Bakeries’ brand.
The campaign, which includes national print and broadcast advertising, depicts children getting outrageous gifts along the theme, “Go ahead and give them what they love.”
One print ad shows a girl atop a pony in her bedroom, with the headline, “There’s a better way to give your kids what they’d love.” A television spot echoes the scenario, while another shows a young boy getting a huge stereo.
“Kids
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