Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Cleveland-based KeyBank has selected Minneapolis advertising shop Campbell Mithun as its lead agency after a competitive pitch.
Campbell Mithun will handle creative, media, and brand planning for the financial services company, which is focusing its marketing efforts with the retainer relationship after taking a more fragmented, project-based approach in recent years.
"We were doing things in pieces for the last couple of years as we refined our brand strategy," KeyBank marketing chief Karen Haefling tells Adweek.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in