Campbell Mithun Reaches Semis in Hyundai Review

Campbell Mithun is the lone Midwest representative among 10 semifinalists for Hyundai Motor America’s $160 million creative account.

Other shops advancing are the incumbent, Bates USA West in Irvine, Calif.; Grey in Los Angeles; Foote, Cone & Belding in Irvine and San Francisco; Hill, Holliday, Connors, Cosmopulos and Publicis & Hal Riney, both in San Francisco; Wieden + Kennedy in Portland, Ore.; Publicis in the West in Seattle; The Richards Group in Dallas; and one undisclosed contender.

Consultancy Select Resources International is leading the review.

Approximately 25 shops initially responded to the Fountain Valley, Calif., client’s RFP, said Catherine Bension, president of SRI in West Hollywood, Calif.