Campbell Mithun Forms Independent Design Unit

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

As an attempt to live up to the agency’s promise of “full-contact marketing,” Campbell Mithun has formed an independent design unit called Yello Communications.

Full-contact marketing “means we manage clients’ brands at every point where people have contact with them,” said deputy creative officer George Halvorson, who was behind the startup of Yello.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in