The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.
As an attempt to live up to the agency’s promise of “full-contact marketing,” Campbell Mithun has formed an independent design unit called Yello Communications.
Full-contact marketing “means we manage clients’ brands at every point where people have contact with them,” said deputy creative officer George Halvorson, who was behind the startup of Yello.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in