Campbell Mithun Forms Independent Design Unit

As an attempt to live up to the agency’s promise of “full-contact marketing,” Campbell Mithun has formed an independent design unit called Yello Communications.

Full-contact marketing “means we manage clients’ brands at every point where people have contact with them,” said deputy creative officer George Halvorson, who was behind the startup of Yello. “I thought there was something missing.”

Yello, whose name is a deliberate misspelling of the agency’s signature color, was born out of Halvorson’s experience working on the agency’s AirTouch account in 1999.