Campbell Mithun Expands With Schwan

BOSTON Campbell Mithun has expanded its relationship with Schwan Food, adding media and promotional chores to the list of services it provides the client.

BrandOptix, a subsidiary of the shop in Minneapolis, had for five years worked on corporate identity work for Schwan. The media duties move to Campbell from Haworth and the promo business shifts from RPM Connect.
Schwan’s measured media spending has risen significantly of late, up from $2 million in all of 2007 to $20 million in the first nine months of ’08, per Nielsen Monitor-Plus.

Compass Point, a unit of Campbell, will now handle planning and buying for the client.

Schwan’s brands include Asian Sensations, Freschetta, Mrs. Smith, Red Baron, Tony’s and Wolfgang Puck, among others.

“We’re proud of our long-standing strength in innovative media planning and buying as well as our strategic approach to providing creative promotion solutions for our clients,” said Steve Wehrenberg, Campbell’s CEO, in a statement. “We look forward to creating business-building pioneering ideas for them.”

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