Campbell Gets 'Happy' in $100 Mil. Push

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Campbell Soup Co. this week kicked off the first umbrella campaign for all of its U.S. soups. This time around, ads don’t challenge rivals like Progresso, but rather show how consumers from all walks of life turn to Campbell’s soups to reach a “happier place.”

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in