Campbell-Ewald Wins a Pair

Seeking to build up business and mitigate staff cuts as it braces for the loss of GM’s Chevrolet account, Campbell-Ewald has added a pair of assignments.

The Detroit-based IPG shop will work with Washington, D.C.-based nonprofit AED to craft a national media initiative for the Centers for Disease Control and Prevention addressing obesity and tobacco use.

The CDC has awarded AED a $28 million contract, but it is unclear how much will be spent on paid advertising efforts. CDC’s ad spending overall has dropped from almost $40 million in 2007 to $6 million last year, per Nielsen. It appears to be on the rise this year, however, tallying $3 million through the first third of 2010.

C-E has also been hired as lead agency by Detroit’s MotorCity Casino Hotel (pictured above). The client’s annual ad outlays have been in the $1-2 million range.
 
The agency declined to say what impact, if any, the new business would have in helping it weather the departure of longtime signature client Chevy, which spends about $650 million annually in media, generating revenue estimated in the $30 million range.

A C-E rep said, “Our transition plan with Chevy takes us through the end of the year, leaving us a significant amount of time in which to work to grow our business and find opportunities for our employees.” The rep declined to discuss any layoffs already made or forthcoming owing to the loss.

C-E has said Chevy makes up about 25 percent of its overall business.

The brand recently shifted sans review to Omnicom’s Goodby, Silverstein & Partners in San Francisco, which this week bowed its first work for the iconic auto nameplate.