Campbell-Ewald Wins a Pair

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Seeking to build up business and mitigate staff cuts as it braces for the loss of GM’s Chevrolet account, Campbell-Ewald has added a pair of assignments.

The Detroit-based IPG shop will work with Washington, D.C.-based nonprofit AED to craft a national media initiative for the Centers for Disease Control and Prevention addressing obesity and tobacco use.

The CDC has awarded AED a $28 million contract, but it is unclear how much will be spent on paid advertising efforts.

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