Campbell-Ewald Touts Farmers' HelpPoint Service

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Banking on the idea that customers need more than financial assistance following an accident or theft, Farmers Insurance has unveiled a $5 million Campbell-Ewald/West campaign touting its HelpPoint service.

The Los Angeles-based insurer’s 24-hour call-in service differentiates it from competitors such as Geico, said client representative David Crocker. The service, launched in September and free to Farmers customers, aims to provide emotional and logistical assistance.

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