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Two years after installing new management to jump-start its 45-year-old Southern California operation, Campbell-Ewald is attempting to branch out with an ancillary consulting business aimed at helping marketers reach women.
Using a direct mail effort and an emotionally stirring multimedia presentation, the agency’s Santa Monica office is pitching the services of its Women 2 Women Communications Group. The consulting initiative was established three years ago at the shop’s Warren, Mich., headquarters by evp and executive creative director Debbie Kar nowsky, who was installed two years ago as head of the West Coast office.
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