Campbell-Ewald Taps BBDO Vet Copacia

Campbell-Ewald has hired veteran adman Tim Copacia to oversee its below-the-line new-business efforts.

Copacia, 44, joins the Warren, Mich., agency today as evp, account director, responsible for new-business growth in direct, digital and publishing.

He takes over duties from executives who were moved to run accounts they helped win, such as Jeff Seregny, now head of the U.S. Navy business, and Mark Bellissimo, who oversees Michelin.

“In a sense, it’s a replenishment position,” said agency CEO Tony Hopp, since executives who have worked on new business have gone on to service the accounts they’ve helped win.

Previously, Copacia was evp, director of business intelligence and customer contact management at BBDO Detroit, where he supervised strategic planning and research and customer-relationship marketing for DaimlerChrysler. A reorganization left him with diminished duties, and he left at the end of last year, he said.

He’s been working in the Detroit ad community for 23 years, including a stint as president and CEO at Ross Roy Communications, which was renamed InterOne Marketing and later folded into BBDO.

At C-E, Copacia will report to president and managing director Jim Palmer and serve on the agency’s 27-member executive team. Palmer continues to run overall new-business efforts.

While Chevrolet is still the agency’s largest client, C-E has made a push over the past several years to broaden its portfolio. Wins include the U.S. Postal Service, Michelin, the Navy, National City Bank and Pier 1.

Likewise, Copacia’s experience is primarily with automotive accounts, but he said he is looking forward to moving beyond that. He said he met Hopp about a year ago, and they have kept in touch, leading to the job offer.