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CHICAGO The U.S. Navy today said it has retained incumbent Campbell-Ewald for its $90 million annual advertising contract after a mandated review.
The single-year contract has four annual option periods, which if exercised bring the account’s total budget to nearly $470 million. The Interpublic Group agency, based in Warren, Mich., has handled the account since 2000.
In a brief statement of confirmation, the Navy said “two offers were received” in the pitch, but it did not identify the other contender.
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