Campbell-Ewald Repositions KMPC Sports Radio

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As KMPC-1540 Sporting News Radio looks to adopt a more L.A. attitude, it has turned to local shop Campbell-Ewald to help launch several new shows.

The AM station, which is owned by The Sporting News and airs a portion of its programming from a national feed, is looking to emphasize local coverage and offer “entertainment sports” programming, said KMPC vp and general manager Nancy Cole. “Rather than promoting the entire station, we’re getting behind each show,” she said.

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