Campbell-Ewald Repositions KMPC Sports Radio

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As KMPC-1540 Sporting News Radio looks to adopt a more L.A. attitude, it has turned to local shop Campbell-Ewald to help launch several new shows.

The AM station, which is owned by The Sporting News and airs a portion of its programming from a national feed, is looking to emphasize local coverage and offer “entertainment sports” programming, said KMPC vp and general manager Nancy Cole.

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