Campbell-Ewald Realigning Executive Roles

Shop Aims to Better Integrate Accounts With C-E Communications
CHICAGO–Campbell-Ewald Advertising is shifting responsibilities for several top executives, moves that chairman and chief executive officer Tony Hopp said are intended to “increase the real integration of resources, which is what our clients want and which we think defines us as a brand.”
The organizational realignment integrates account teams for several clients shared by CEA and C-E Communications, its affiliated agency that handles diverse marketing services such as promotions, events and custom publishing. Together, the two units of the Interpublic Group of Cos. have billings of $1.4 billion.
Lou Schultz continues as president and chief executive officer of C-E but takes on the role of vice chairman of CEA as well. He will direct the agency’s new business development team and oversee its media operations and the newly integrated teams on the Farmers Insurance and GMAC accounts.
Having CEA’s executive media directors report to Schultz utilizes his expertise in the field, Hopp said. Schultz had headed the since-disbanded Lintas USA Media unit of IPG before taking charge in 1994 of what is now C-E Communications. “There’s nobody better in the [media field] than Lou Schultz,” Hopp said.
CEA president and chief operating officer Frank Hoag also adds a new role, as management leader on combined account teams for ACDelco, Delta Faucet and Whirlpool.
Michael Ryan, executive vice president and director of CEA’s giant Chevrolet account, adds the new title of president of automotive operations, giving him overall responsibility for Chevrolet.
Members of the Chevrolet teams at CEA and C-E promoted to executive vice president posts in the realignment were Ty Damon, James Gorman, James Huchok, Timothy Keaton, Arthur Mitchell, James Palmer, Joe Puhy and Jeff Scott.
The shifts are also intended to energize CEA’s new business development, Hopp said, by making the integration of its capabilities more seamless. “We’re too good not to have the growth we expect,” Hopp said.