Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
WARREN, MICH. Interpublic Group’s Campbell-Ewald here has been retained by the U.S. Navy following a mandatory review, the agency confirmed today.
C-E had handled the Navy’s advertising for five years when its previous contract ended in 2005. At that time, the deal was renewed as a single-year contract with four optional years. C-E most recent Navy option lapsed in November.
The contract is worth $800 million over the course of five years. The Navy routinely spends at least $40 million annually in major measured media, per Nielsen.
Shop CEO Tony Hopp said in a statement: “We are extremely proud of our role in the partnership that has met monthly recruiting goals for eight straight years.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in