Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Seeking to build up business and mitigate staff cuts as it braces for the loss of GM’s Chevrolet account, Campbell-Ewald has added a pair of assignments.
The Detroit-based IPG shop will work with Washington, D.C.-based nonprofit AED to craft a national media initiative for the Centers for Disease Control and Prevention addressing obesity and tobacco use.
The CDC has awarded AED a $28 million contract, but it is unclear how much will be spent on paid advertising efforts.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in