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Campbell Soup Co. has created a new Web site called “Campbell’s Ideas for Innovation” (www.campbellideas.com) where scientists, entrepreneurs and inventors can easily submit their ideas for evaluation.
The consumer packaged goods company wants to generate ideas in the areas of new products, packaging innovation, product line extensions, environmental sustainability, business processes and marketing, and is also interested in new technologies connected with sodium reduction, vegetable nutrition and healthier fats and oils.
“Campbell has had a solid track record for innovation in the categories in which we compete: soup and simple meals, baked snacks, and healthy beverages,” said Carl Johnson, Campbell’s chief strategy officer.
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