Campaign to Tout Upromise Program

NEW YORK America Online has partnered with Upromise to double the money contributed to members’ college funds when they shop at participating merchants.

AOL is launching a $30 million online and offline marketing campaign this week via Omnicom Group’s BBDO in New York to educate subscribers about the service.

Upromise, a customer-loyalty and college-savings program based in Needham, Mass., was developed by Michael Bronner, who founded marketing agency Digitas.