Campaign Takes On Barefoot Running Craze

New Balance's tagline: 'Like barefoot, only better.'

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A 2009 best-seller by Christopher McDougall made shoemakers very nervous. The book, Born to Run, told the near-mythical tale of groups around the world that run incomprehensible distances with ease, totally or nearly barefoot. For runners constantly suffering injuries and setbacks, the book and its message (ditch the shoes) was a huge success.

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