Campaign Says Visiting D.C. is a Capital Idea

NEW YORK — In an effort to soften the blow being felt by its tourist industry, Washington, D.C. has undertaken a multi-faceted ad and promotion campaign targeting local and nearby residents. The $4 million effort, from the Washington Convention and Tourism Corp. (WCTC), the official tourism promotion agency for the District of Columbia, is using print, TV and radio ads, seasonal celebrations, shopping sales and hotel promotions under the tag, “Holiday Homecoming.”

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