Campaign Introduces Altria

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CHICAGO Altria Group, the company formerly known as Philip Morris, will break its first campaign Tuesday touting its new name and brand platform. The campaign from Leo Burnett here will include print and television executions appearing in financial publications and channels.

Print executions breaking tomorrow use dramatic photographs and copy to illustrate the company’s breadth and brands. One ad shows a suspension bridge with the headlines, “Where to do we grow from here?” Body copy goes on to tout the company’s brands such as Marlboro, Maxwell House and Nabisco.

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