Campaign for Video Game Promotes Tourism in Fictional Yara Island

The EMEA digital and social media ads take on the appearance of travel agency advertising

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If ever people wanted to try new experiences and foreign adventures, then it’s now as pandemic restrictions ease in many parts of the world. To promote the latest entry in the computer game series Far Cry, its makers have begun a campaign to persuade audiences to book travel to the fictional Cuban Yara Island.

The action-adventure first-person shooter saw the sixth installment released during the first week of October. Compatible with Playstation 4 and Playstation 5, Windows, Xbox and Amazon Luna, Far Cry 6 is based on the dictatorship of modern-day Cuba and the guerrilla fighters who aim to take down “El Presidente” Antón Castillo.

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