Campaign for Video Game Promotes Tourism in Fictional Yara Island

The EMEA digital and social media ads take on the appearance of travel agency advertising

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If ever people wanted to try new experiences and foreign adventures, then it’s now as pandemic restrictions ease in many parts of the world. To promote the latest entry in the computer game series Far Cry, its makers have begun a campaign to persuade audiences to book travel to the fictional Cuban Yara Island.

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