Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Marmite, the British food spread made from yeast extract, is known as a brand you either love or hate—that’s literally its tagline.
So add it to a beer, and that drink is bound to be divisive.
Camden Town Brewery has done just that, joining forces with the Unilever brand to create a limited-edition Camden Marmite Ale. The result is set to be “the most divisive beer out there,” according to Camden.
To make the new product, the brewer started by combining pilsner, Munich, Perle hops and smoked Rauch malt.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in