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Consulting firm Cambridge Technology Partners is looking for an agency to help it forge a brand identity and compete against better-known rivals.
The Cambridge, Mass., client has retained Pile and Co., Boston, to oversee the search. There is no incumbent. Spending is believed to be $4-5 million.
Pile and Co. executives confirmed the review but referred all questions to client officials, who did not return calls.
Allen & Gerritsen, Watertown, Mass., and Boston shops CGN Marketing & Creative Services, Gearon Hoffman and Pagano Schenck & Kay are in contention, sources said.
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