Cambridge-Based Start-Up Taps Haggman for Canine Drug

By Sarah Jones

BOSTON–The ad account of Biopure, a young, privately held company that manufactures a blood substitute for dogs, has been won by Haggman.

The Manchester, Mass., shop earned the account after a review that included Royal River Graphics in Portland, Maine, and Kaminsky Design in Boston, said Biopure official Todd Doucette.

‘They brought in some samples . . . and I liked what I saw,’ said Doucette. ‘Their other work was out of the ordinary.’

Haggman is the first shop to work with the Cambridge, Mass.-based company, said Doucette.

The company’s drug can be used for anemic dogs or in a blood transfusion, said Emily Haggman, the shop’s director of account services.

The agency will work on brochures and collateral material, while print ads are likely to begin appearing this fall in trade journals targeting veterinarians. A final ad schedule hinges on the product getting approval from the Food and Drug Administration, which Doucette said should occur within six months.

Billings were estimated by agency executives at less than $1 million.

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