Calvin Klein, Speed Stick to Make Super Bowl Advertising Debuts

Two :30s are all about the underwear

Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.

Two more brands are joining the Super Bowl advertising party for the first time—with a pair of ads that really get into underwear.

Calvin Klein and Colgate-Palmolive deodorant brand Speed Stick have each bought 30-second spots for Sunday's broadcast on CBS. CK has posted a short teaser of its creative online, while Speed Stick posted its full ad late Wednesday. See both of them below.

The CK spot, which will air toward the end of the first quarter, stars model Matthew Terry in a "man versus machine" story inspired by the "seamless technology construction" of the marketer's new Concept men's underwear line.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in