Calm, Purple and… Pizza Hut? Why a Weighted Pizza Blanket Is Gravity’s Next Move

A partnership with Pizza Hut delivers a new audience

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Have you ever wished you could snuggle up with pizza? Now, thanks to a partnership between Pizza Hut and premium sleep brand Gravity Products, you can.

This seemingly odd couple has united to produce a limited-edition pizza-themed Gravity blanket: the Original Pan Weighted Blanket, which, of course, will be delivered in a cardboard pizza box.

Pizza Hut’s agency of record, GSD&M, approached Gravity with the idea in August. Gravity Products CEO Mike Grillo responded that he was “super interested” for several reasons.

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