Calling Mr. Hathaway

Saks and Fairchild’s 'Footwear News' revive David Ogilvy’s eye patch icon

It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it's the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth.

For the average Saks Fifth Avenue customer, it might seem a bit strange that the male half of the glamorous couple starring in the department store’s latest Sexy Shoes magazine—a custom publishing effort between Fairchild's Footwear News and Saks—happens to be sporting an eye patch. But advertising buffs will notice a distinct similarity between Saks’ male model and another famously eyesight-challenged gentleman: David Ogilvy’s “Man in the Hathaway Shirt.”

For the uninitiated: While working on an ad campaign for shirt manufacturer C.F.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in