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Because he’s been at the New England Broadcasting Association so long, Ron Wayland initially feared he’d become teary when the trade group officially changes its name to the New England Electronic Media Association next month.
Instead, the president of the Boston-based organization said he’s excited by the chance to embrace the booming interactive community.
“There’s a great convergence going on in media, and we have not done anything with our name to reflect that,” explained Wayland, who joined NEBA nearly 20 years ago.
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