Callaway Looks To Regain Swagger In Brand Push

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After losing money and market share in some categories last year, Callaway is shifting its ad focus from products to brand image in the first work from WPP Group’s Young & Rubicam, which won the $40 million business in a review last summer.

A seven-spot campaign for the No. 2 golf equipment maker breaks today and rolls out through the pro golf season.

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