Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES WPP Group’s Young & Rubicam Brands is expected to win Callaway Golf’s estimated $25 million creative account, sources said.
The Irvine, Calif., agency’s win followed what became a three-way shootout that included Dentsu’s Colby & Partners in Santa Monica, Calif., and independent Matthews Evans Albertazzi in San Diego. Independents Doner in Irvine, Calif., and Ground Zero in Marina del Rey, Calif., departed the review in an earlier round.
The incumbent, Interpublic Group’s Dailey & Associates in West Hollywood, Calif.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in