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LOS ANGELES Callaway Golf Co. is considering five agencies in the review for its golf club account, the client confirmed. The move follows Callaway’s decision to end its creative relationship with Dailey & Associates.
Interpublic Group’s Dailey in West Hollywood, Calif., which has handled the account for the last seven years, retains media planning and buying for the foreseeable future, said the Carlsbad, Calif.-based client.
Callaway spent more than $20 million advertising its golf clubs last year, according to TNS Media Intelligence/CMR.
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