California Tobacco Control Program Addresses Outbreak of Vaping Illness

Duncan Channon was also behind the previous 'Flavors Hook Kids' effort

Female blowing smoke out of her nose while holding a vape pen
According to the CDC, there have been 1,604 cases of lung illness associated with vaping reported from 49 states, as of Oct. 22. Tobacco Free CA

With an epidemic of serious, sometimes fatal cases of lung disease, the California Tobacco Control Program felt the need to educate the public on vaping through a new campaign.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}