California Tobacco Control Program Addresses Outbreak of Vaping Illness

Duncan Channon was also behind the previous 'Flavors Hook Kids' effort

Female blowing smoke out of her nose while holding a vape pen
According to the CDC, there have been 1,604 cases of lung illness associated with vaping reported from 49 states, as of Oct. 22. Tobacco Free CA

With an epidemic of serious, sometimes fatal cases of lung disease, the California Tobacco Control Program felt the need to educate the public on vaping through a new campaign.

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@ErikDOster Erik Oster is an agencies reporter for Adweek.