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LOS ANGELES The list of contenders for the California Lottery’s four-year, $28 million Hispanic advertising account has been narrowed to six, a client representative said today.
Eleven agencies participated in mandatory review meetings in Sacramento, Calif., in November 2004. Initial proposals were due Jan. 7.
The six agencies still vying for the account are Grey Global Group’s Wing Latino, Los Angeles; Omnicom Group’s Dieste Harmel & Partners, San Francisco; and independents Al Punto Advertising, Tustin, Calif.,
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