California Lottery Review Faces More Controversy

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

LOS ANGELES The contest for the California Lottery’s five-year, $125 million creative and media account took another turn today as two of the finalists in the review opted not to submit new cost proposals and one shop made moves to file a protest, sources said.

The lottery had asked the four finalists, including Los Angeles agencies DDB, McCann-Erickson, and the incumbent, Grey, as well as San Francisco shop Foote, Cone & Belding, to submit new bids for the media portion of the account [Adweek, Feb.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in