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LOS ANGELES — The California Lottery today said it named four finalists in the review for its five-year, $125 million account.
Advancing are the incumbent, Grey in Los Angeles, as well as DDB in Los Angeles, Foote, Cone & Belding in San Francisco, and TBWA\Chiat\Day in Playa del Rey, Calif. Eight shops initially submitted proposals. DDB had been the apparent successful bidder earlier this year before the account was put back in review after a protest from Grey.
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