California Lottery Bidders Submit Revisions

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

LOS ANGELES After postponing its search for an agency to handle its four-year, $100 million general-market ad account and asking participants to resubmit information, the California Lottery today said that all eight shops that entered proposals in mid-December have followed up with revised materials.

The shops participating in the review are Omnicom’s BBDO West in Los Angeles and San Francisco, which is pitching with PHD, and DDB in Venice, Calif., pitching with Alcone Marketing and OMD; Interpublic Group shops Dailey & Associates in West Hollywood, Calif.,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in