California Lottery Bidders Submit Revisions

LOS ANGELES After postponing its search for an agency to handle its four-year, $100 million general-market ad account and asking participants to resubmit information, the California Lottery today said that all eight shops that entered proposals in mid-December have followed up with revised materials.

The shops participating in the review are Omnicom’s BBDO West in Los Angeles and San Francisco, which is pitching with PHD, and DDB in Venice, Calif., pitching with Alcone Marketing and OMD; Interpublic Group shops Dailey & Associates in West Hollywood, Calif., Foote Cone & Belding in San Francisco and McCann-Erickson in Los Angeles; Grey Global Group’s Grey in Los Angeles, which is the incumbent; and independent Ground Zero in Marina del Rey, Calif., and Triple Play, an entity that combines Runyon Saltzman & Einhorn in Sacramento, Calif., with Horizon Media and WongDoody, both in Los Angeles.

While the lottery had invited shops that participated in the bidders conference but did not submit bids to do so, no additional shops submitted proposals, said lottery representative Rosa Escutia.

The lottery had asked agencies to resubmit proposals because many of the submissions came from shops that did not meet billing or disclosure requirements [Adweek Online, Jan. 7].

The lottery is expected to name finalists on Jan. 27. Final presentations are expected to take place Jan. 28-Feb. 5. A winner is expected to be selected by March 10.

This is the third review the lottery has held for its general-market account in the last two years. DDB in Los Angeles, FCB in San Francisco and McCann in Los Angeles were named the winners in preceding reviews, but those decisions were overturned following protests from competing agencies.