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LOS ANGELES Two California state agencies are launching separate advertising reviews.
The contracts up for grabs are the California Children and Families Commission, also known as First 5 California, and the Department of Health Services’ California Nutrition Network and California 5 a Day campaigns. Both are state-mandated reviews.
The Los Angeles agencies that currently handle advertising for the CCFC are Omnicom’s GMMB, which handles general-market ads, and independents IW Group, which specializes in Asian-language communications, and Durazo Communications, which handles Hispanic marketing.
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