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LOS ANGELES Saatchi & Saatchi has been chosen to provide creative for KSL Recreation Corp.’s La Costa Resort and Spa.
The Torrance, Calif., shop won the account following a review against undisclosed contenders. Matthews/Evans/Albertazzi in San Diego previously handled the business.
Billings have not been finalized, said Saatchi business development director Mark Bilfield. The Carlsbad, Calif., complex spent approximately $1 million on advertising last year, according to CMR.
The win expands Saatchi’s relationship with KSL Recreation Corp. The shop also handles advertising for other properties owned by the client, including KSL Resorts and La Quinta Resort and Club in California.
Saatchi
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