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The California State Automobile Association has tapped Los Angeles consultancy Select Resources International to conduct a search for a direct agency to handle the client’s Northern California, Nevada and Utah territories, according to SRI managing partner Catherine Bension. Billings on the account are $11 million.
The automobile association’s current direct shop, Bozell/Seattle, will participate in the review, Bension said. Its general ad agency, TBWA/Chiat/Day, San Francisco, is unaffected by the search, she added. Collateral materials will continue to be created in-house.
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