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Despite pitching in the dark, Lawrence, Mayo & Ponder on Thursday was selected by the California Department of Health Services Cancer Prevention and Nutrition Section for a marketing contract. The account is worth an estimated $20 million over three years.
LM&P, Newport Beach, Calif., was chosen in a review that also included Sacramento agencies Runyon, Saltzman & Einhorn and Ogilvy Public Relations Worldwide.
Agency executives met with state health officials April 16 but were forced to make their pitch in the dark when power was shut off at 5:15 p.m.
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